Brieane Olson
Build a brand that
moves culture.
Brieane Olson’s purpose-driven leadership and cultural collaboration transformed Pacsun from
a legacy into a modern cultural force.
The story behind Pacsun’s transformation.
Brieane’s upcoming book, Co-Created, offers a behind-the-scenes look at how Pacsun rebuilt relevance by embedding cultural fluency into its strategy. Through real case studies — including viral TikTok campaigns, collaborations with A$AP Rocky and the Jenners, and a $5 million investment in under-resourced schools. Brieane reveals a replicable framework for aligning purpose, creativity, and bottom-line results.
Turn Vision Into
Cultural Momentum
culture is the new strategy
As CEO of Pacsun, Brieane Olson led a transformation powered by purpose, creativity, and community—embedding co-creation into how the company designs, markets, and connects.
The Result:
A brand built by the next generation,
for the next generation.